Varsha Kori
User Experience Professional
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Redesigning and developing UMD website

As the Lead UX Researcher & Designer, I developed a university-wide website to serve a minimum 50K user base. The original website didn’t meet the Web Content Accessibility Guidelines (66% accessibility score) and wasn’t responsive. I redesigned and developed it to be responsive across all platforms, cross-browser compatible, improved the accessibility score from 66% to 98%, and reduced the number of clicks needed to access the required information by 75%. I also led the project and had conducted extensive user research - qualitative and quantitative to identify requirements, content strategy and drive design decisions.

My Role: User Research, User Interface Design, Prototyping and Evaluation, Front-end Website Development

Duration: 1 year

Tools Used: Axure RP, Google Analytics, UserZoom

Techniques Used: User Interviews, Stakeholder Interviews, Competitor Analysis, Usability Testing, Card Sorting, Statistical Analysis using UserZoom, Quantitative Research using Google Analytics, Heuristic Evaluation, A/B Testing, Empathy Mapping, Persona Creation, and User Journey Mapping.

Languages Used: HTML5, CSS3, JavaScript, Bootstrap framework