Varsha Kori
User Experience Professional
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Redesigning and developing UMD website

As the Lead UX Researcher & Designer, I developed a university-wide website to serve a minimum 50K user base. The original website didn’t meet the Web Content Accessibility Guidelines (66% accessibility score) and lacked visual appeal. I redesigned and developed it to be responsive across all platforms, cross-browser compatible, improved the accessibility score from 66% to 98%, and reduced the number of clicks needed to access the required information by 75%. I also led the project and had conducted extensive user research - qualitative and quantitative to identify user needs, content strategy and drive design decisions. Check out the new website.

My Role: User Research, User Interface Design, Prototyping and Evaluation, Front-end Website Development

Duration: 1 year

Tools Used: Axure RP, Google Analytics, UserZoom

Techniques Used: User Interviews, Stakeholder Interviews, Competitor Analysis, Usability Testing, Card Sorting, Statistical Analysis using UserZoom, Quantitative Research using Google Analytics, Heuristic Evaluation, Empathy Mapping, Persona Creation, and User Journey Mapping.

Languages Used: HTML5, CSS3, JavaScript, Bootstrap framework